Prof. Dr. Khawla Hussein Hamdan, a lecturer in the Department of Accounting Studies The Post-graduate Institute for Accounting and Financial Studies at the University of Baghdad, participated in the Fifth International Conference on Creativity under the slogan (Digital and Administrative Transformations and Technological Knowledge Spaces) organized by the International Federation of Innovators in Iraq in cooperation with the Academy of Research and Studies of the International Court In the Republic of Tunisia and the Organization of Arab Institutions for Investment and International Cooperation and the Education Center held in Tunis for the period 22-29/7/2023
As the research was shared with the student Bahaa Ibrahim Rahma Al-Mawsum (the role of digital shopping in commercial banks), and it was delivered on the first day of the conference.
The research aimed to identify the concept of digital marketing and its dimensions, and to measure the extent to which the research sample bank adheres to the requirements of digital marketing dimensions, by directing a number of questions related to each dimension to the concerned persons in the bank.
The research reached the bank’s commitment to requirements in the following percentages (93%, 64%, 79%, 93%, 79%) according to the dimensions (attraction, absorption, communication, retention, learning), respectively.
