The Department of Financial Studies the Post-graduate Institute for Accounting and Financial Studies at the University of Baghdad discussed the research titled (The Impact of Insurance Brand on Achieving Sustainable Competitive Advantage-Applied Research)) for the student Aliya Queen Awad to obtain a higher diploma equivalent to a master’s degree in insurance and grants its holder All rights and privileges of a master’s degree.
The study aimed to determine the correlation and influence relationship between the independent variable, the insurance brand, with its dimensions represented by (perceived value, reputation, customer loyalty) and the dependent variable, the sustainable competitive advantage, with its dimensions represented by (quality, creativity, cost, customer response), and the degree of arrangement of these dimensions according to their importance and priority, in addition to stating the significant differences in the respondents’ responses to the questionnaire paragraphs according to the personal and functional variables represented by (gender, age, educational qualification, job level, number of years of service, job title).
The study concluded that there is a correlation and a significant influence of the insurance brand on the sustainable competitive advantage, in addition to the existence of significant statistical differences in the respondents’ responses to the research variables attributed to the personal and functional variables.
