The Department of Financial Studies the Post-graduate Institute for Accounting and Financial Studies at the University of Baghdad discussed the research titled (Role of Marketing Intelligence’s Elements in the Holistic Marketing of the Company / Applicable Research in the National Insurance Company in Baghdad ) for the student Mohannad Abdul-Haleem Abbass to obtain a higher diploma equivalent to a master’s degree in insurance and grants its holder All rights and privileges of a master’s degree.
The study aimed to know and find the relationship and impact of the elements of marketing intelligence in comprehensive marketing in the National Insurance Company, as the term marketing intelligence has become one of the contemporary marketing terms. The independent variable was represented in marketing intelligence with its dimensions (internal records of the organization, market imposition, data and sales of competitors, threats of competitors and competitive risks), while the dependent variable was represented by comprehensive marketing with its dimensions (integrated marketing, internal marketing, relationship marketing, performance marketing).
The study concluded that there is a significant correlation between the study variables and their dimensions at the macro and micro levels, as the correlation coefficients were high. These results confirm the strong commitment between the variables, and the results of the study confirmed the existence of a significant impact of marketing intelligence.
