Institute media
The Department of Financial Studies the Post-graduate Institute for Accounting and Financial Studies at the University of Baghdad discussed the research titled (The Role of Digital Entrepreneurship in Enhancing Competitiveness Capability of Banks- Applied Research) for the student Osamah Zuher Zamel to obtain a higher diploma equivalent to a master’s degree in banks and grants its holder All rights and privileges of a master’s degree.
The study aimed to diagnose the level of interest in digital leadership practices as the independent variable and its dimensions represented by (digital knowledge, digital business environment, digital finance, digital leadership, digital entrepreneurial culture), and its role in the competitiveness of banks as the dependent variable with its dimensions represented by (strategic creativity, strategic flexibility, competitive position), and to show the order of these dimensions according to their degree of priority, as well as to reveal the differences in the respondents’ answers to the questionnaire paragraphs according to the banks surveyed and according to demographic variables.
The study concluded that there is a correlation and a significant impact of digital leadership in enhancing the competitiveness of banks, as the dimensions of digital leadership were able to explain the changes and deviations that occurred in enhancing the competitiveness of banks by (76.2%), and it also showed that there were no significant differences in the level of the sample’s answers to the questionnaire variables according to each of the banks surveyed.
